SOHO House Headquarters
COMMERCIAL DESIGN SOHO HOUSE HEADQUARTERS OBJECTIVE. To create a corporate headquarters for a boutique hotel chain. The office must resemble the hotel’s aesthetic and be a clear representation of its mission, all while cohesively fitting into its location. CONCEPT. Soho House headquarters is located in the heart of Plymouth Bay, Massachusetts Cultural District. The office space reflects the ideals and aesthetic of Soho House, by providing open spaces, and communal areas to collaborate and accommodate the needs of the office staff. The color pallet and trim details through the office match cohesively with the town’s historic detailing, while the lighting and wall coverings reflect modern optimism and creative freedom promoted by Soho House and Plymouth Bay’s Cultural District.